Why We Built Our Own Social Network

At JoBolt, we build boots that last for decades, using traditional craftsmanship and no shortcuts. We believe in authenticity, independence, and doing things the right way.

But lately, traditional social media hasn't felt authentic. Between shadowbanning, algorithmic suppression, and pay-to-play feeds, it’s become impossible for independent makers to speak freely with their own customers. We were tired of algorithms deciding who gets to see our workshop updates and who gets silenced.

So, we built our own space.

We have launched our own independent social media node on the Fediverse (Mastodon) at social.joboltstore.com.

Why did we move here?

• No Shadowbanning: Your feed is 100% chronological. If we post it, you see it. No algorithm hides our posts or suppresses our voice.
• True Freedom of Speech: We own our server. We aren't subject to the political biases, ad-friendly censorship, or corporate suppression of Big Tech platforms.
• Pure Craft, No Ads: It’s just real updates from our Estonian workshop, new boot models, and unfiltered behind-the-scenes content.

We make independent boots for independent people. It only makes sense that our social media reflects that same freedom. You don’t need an account on our specific server to follow us. If you are anywhere on the open Fediverse, you can follow us at @shop@social.joboltstore.com. Step off the algorithm and join us on the independent web.