JOBOLT News: Our Independent Social Feed and AI Shopping Assistant
- JoBolt now has an independent social feed at social.joboltstore.com.
- Follow @shop@social.joboltstore.com from across the Fediverse.
- Our AI shopping assistant helps you find relevant products and explore sizing information with less browsing.
- For customers shopping with JoBolt in the UK and EU.
7 November 2026
Two updates from JoBolt: a space of our own for sharing news, and a helping hand when you’re shopping. Both come from the same idea. It should be easier to hear from us, find what you need and ask a straightforward question.
A social feed on our own terms
We’ve launched our own independent Mastodon server at social.joboltstore.com. It gives us a place to share boot updates, new models and behind-the-scenes content without building every post around an advertising campaign.
Traditional social media hasn’t felt like the right home for those conversations lately. We want a more direct connection with the people who care about our products, rather than constantly chasing reach.
Our new feed is a place for that connection. You don’t need an account on our particular server to follow us. If you already use the Fediverse, look for @shop@social.joboltstore.com.
Read more about the decision in Why We Built Our Own Social Network.
Less browsing, more useful shopping help
We’ve also installed an AI shopping assistant in our online store. Instead of opening lots of pages to work out where to start, just ask what you’re looking for. It can help you find relevant products and work through the product and sizing information.
Tell it what you need, how you plan to use it and which details matter to you. For footwear, include your usual UK or EU size and ask about the size guide for the particular model you’re considering.
For example, try asking:
- “I’m looking for everyday boots. Can you help me compare the options?”
- “Can you help me find the UK and EU size guide for these boots?”
- “I’m shopping for a gift. What would suit someone who likes practical accessories?”
A useful starting point is a specific question. “Help me find boots” gives the assistant somewhere to begin. Adding your preferred colour, intended use and usual size gives it more to work with.
Start with the products, ask when you need a hand
Browse our men’s footwear or women’s footwear, then ask the shopping assistant about the options that interest you. Whether you’re shopping from the UK or the EU, the aim is the same: less searching around and more help finding something that suits you.
And if you want to keep up with what’s happening at JoBolt between visits, our independent social feed is ready when you are.
Leave a comment